Vapers Digest 14th September
Monday’s News at a glance:
Australia’s tobacco problem is disappearing from the till. Is it disappearing from people’s lives? ~ Lung Foundation Australia demands rigorous scrutiny of tobacco excise reform. Its own proposals deserve the same treatment. ~ Banning Flavored Vapes Can Make People Buy More Cigarettes, New Study Finds ~ Australia’s Tobacco Tax Experiment Has Failed. It’s Time to Admit It. ~ How Australia has Lost Control of the Nicotine Market? ~ Canada Set to Loosen Nicotine Pouch Regulations? ~ Várhelyi’s Nicotine Math Doesn’t Add Up ~ Consumer Access to Modern Nicotine Products ~ Irish PM backs vape ban and claims vapes are ‘nearly worse than cigarettes’ ~ Germany plans fresh vape tax rise as industry warns half the market is already illicit ~ First Juul, now Zyn: New York is punishing the generation that quit smoking ~ Trump’s FDA followed the science on vaping. Politicians are furious ~ National campaign calls for better access to nicotine pouches ~ Pakistani tobacco users want regulation, not bans, national survey finds ~ Is Science Impacting Policy or Policy Impacting Science? GTNF 2026 ~ GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates ~ Reynolds Seeks to Join Altria Lawsuit Challenging FDA PMTA Rule and Calculation of 180-Day Deadline
Two From Alan Gor
Australia’s tobacco problem is disappearing from the till. Is it disappearing from people’s lives?
A government can count every taxed cigarette and still misunderstand the market in cigarettes, because falling legal sales can mean several different things: people might be quitting, smoking less, switching products or buying from someone who does not collect tax. Each possibility has different implications for public health, government revenue and the effectiveness of the law.
Lung Foundation Australia demands rigorous scrutiny of tobacco excise reform. Its own proposals deserve the same treatment.
Mark Brooke’s defence of Australian tobacco policy has a credibility problem: the standard of evidence changes depending on whose proposal is being examined. For an excise cut, the Lung Foundation Australia chief executive demands detailed modelling of smoking initiation, quitting, relapse, consumption, disease, healthcare costs and illicit trade. For his own proposal to eliminate 80 per cent of tobacco retail licences and reserve sales for large supermarkets, his article supplies no equivalent modelling. An excise cut is an experiment, while his preferred restrictions are presented as a credible alternative, a distinction asserted far more confidently than it is demonstrated.
Three From K. Farsalinos, MD, MPH, PhD, Science & Public Health
Banning Flavored Vapes Can Make People Buy More Cigarettes, New Study Finds
A new economics study looked at what happened when Canadian provinces banned or restricted flavored vape (e-cigarette) sales between 2018 and 2023. The study covered 9 provinces and 516 province-month observations.
Key Takeaways
- Flavored vape sales collapsed almost completely, as expected.
- But cigarette sales went up — about 9.6% higher in provinces with flavor bans, and possibly as much as 21.5% under a different statistical method.
Australia’s Tobacco Tax Experiment Has Failed. It’s Time to Admit It.
Australia has spent more than a decade taxing cigarettes on the theory that pain at the checkout would eventually get people to quit. It hasn’t. What it has actually built, according to the federal opposition’s June 2026 report, is one of the most lucrative black markets in the country’s history, plus a public health establishment that still can’t bring itself to call the policy a failure.
How Australia has Lost Control of the Nicotine Market?
“When Best Practice Falls Short.” Australia has long been praised as a world leader in tobacco regulation, shaping global standards via plain packaging and strong public‑health initiatives. Yet this image hides a serious strategic misstep. By rigidly following WHO‑endorsed “best practice” measures—namely heavy excise taxes and a medical‑only framework for nicotine vapes—Australia has unintentionally sparked a sovereignty crisis. The government has effectively abandoned its duty to oversee the market, handing control over to criminal networks.
Canada Set to Loosen Nicotine Pouch Regulations?
Joseph Hart, The Daily Pouch
A senior government official has told the National Post that the government is open to loosening existing restrictions on nicotine pouches. Currently, the harm-reduction product can only be sold in pharmacies, but that could be set to change.
Alberto Hernandez, World Vapers’ Alliance
In an interview published yesterday by Euractiv, Health Commissioner Olivér Várhelyi said he hopes the EU’s tobacco and nicotine tax overhaul will be “agreed as part of the MFF package,” adding that “otherwise, health budgets are not going to receive the contribution they deserve.” Asked about novel nicotine products, he repeated that “I stand by” the view that they are as harmful as cigarettes, crediting the evaluation of the EU’s tobacco control framework for confirming it.
Consumer Access to Modern Nicotine Products
Huub Savelkouls, Nicotine Charts
In an earlier post, I estimated the total number of people consuming nicotine products at 1’326 million worldwide in 2024. Approximately 15% of them consume modern nicotine products (MNPs): heated tobacco, e-cigarettes, nicotine pouches and snus. And about two-thirds of the people consuming MNPs are no longer, or have never, smoked cigarettes.
The speed at which the market for nicotine products moves towards MNPs depends on the four dimensions of access: availability, acceptability, awareness and affordability. I will dive into these different aspects in my substack posts, starting today with two topics related to availability.
Two From Clearing The Air
Irish PM backs vape ban and claims vapes are ‘nearly worse than cigarettes’
Ali Anderson
Ireland’s prime minister has signalled support for an outright ban on vapes, claiming they are “nearly worse than cigarettes” despite evidence that nicotine vaping is far less harmful than smoking.
Taoiseach Micheál Martin made the comments at the end of Fianna Fáil’s think-in in Tullamore, County Offaly, on Tuesday. His remarks followed discussions about using planning restrictions to limit the number of vape shops.
Germany plans fresh vape tax rise as industry warns half the market is already illicit
Tim Hong
Germany is planning another rise in vape taxes, as an industry association warns that illegal products already account for an estimated half of the market.
The government’s draft legislation, submitted to the Bundestag on 7 September, proposes annual increases in e-liquid duty from January 2027 to 2030.
But MPs from the governing CDU/CSU and SPD parties want a bigger initial increase, according to reporting by Lebensmittel Praxis, drawing on the German press agency dpa.
Two From Washington Examiner
First Juul, now Zyn: New York is punishing the generation that quit smoking
Daniel Idfresne
New York imposed a 75% tax on the wholesale price of alternative nicotine products, including pouches and gum, on Tuesday. Albany says it will protect younger residents from Big Tobacco’s predation. But ex-smokers are most affected: switching away from cigarettes is now pricier and less safe. Meanwhile, the black market for these products will boom.
Trump’s FDA followed the science on vaping. Politicians are furious
Evan Swarztrauber
There is a built-in incentive for regulators like the Food and Drug Administration to be cautious. Saying no rarely begets significant backlash. Saying yes means owning every negative headline for the next decade or more. So when the FDA does say yes, it’s worth paying attention.
National campaign calls for better access to nicotine pouches
Mick Favel, CTV News
A campaign is underway to ease the restrictions of nicotine pouches across the country, in hopes of allowing them to be sold at more locations.
In 2024, nicotine pouches were federally restricted to be sold at pharmacies only.
However, a consumer group is looking to change that.
Pakistani tobacco users want regulation, not bans, national survey finds
Lead Pakistan
515-respondent study finds most current tobacco and nicotine users trust their own families on health information more than they trust the government. A new national survey finds that most of Pakistan’s current tobacco and nicotine users want smoke-free alternatives such as vapes and nicotine pouches brought under strict government regulation rather than banned outright. 87% back a regulated, legal framework over prohibition, according to the Tobacco Harm Reduction Perception Survey, Pakistan, released today by the Endit Foundation.
Tobacco Reporter
At GTNF 2026 in Lisbon, a panel examining the science behind the European Union’s proposed TPD3 legislation questioned whether policymakers are adequately considering the available evidence on tobacco harm reduction. Moderator Sud Patwardhan said decisions are being made on information that has been submitted but not necessarily analyzed, while Peter Beckett of Three Six One said science alone may not determine regulatory outcomes, with political pressure likely to remain influential. Imperial Brands’ Libby Clarke argued that regulation should reflect the best available science and said recent EY reports gave too little consideration to relative risk and harm reduction.
Two From 2Firsts
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
According to The Global State of Tobacco Harm Reduction 2026: A Situation Report, published by the Knowledge·Action·Change-operated Global State of Tobacco Harm Reduction project, about 200 million people worldwide now use non-combustible nicotine products including vapes, heated tobacco products, nicotine pouches and snus.
The report says use of these products has increased alongside declining smoking rates in 28 countries it analyzed, which GSTHR presents as evidence of a broader shift away from combustible tobacco.
Reynolds Seeks to Join Altria Lawsuit Challenging FDA PMTA Rule and Calculation of 180-Day Deadline
According to Law360 on September 10, 2026, three R.J. Reynolds companies have asked to intervene in a lawsuit brought by Altria subsidiaries against the U.S. Food and Drug Administration, challenging the agency’s current premarket tobacco product application, or PMTA, rule and its treatment of a statutory 180-day decision period.
On this day…2018!
A look back at how things have moved on or otherwise…
Vapers rise ‘to more than 3 mil’ in Britain
BBC
The number of vapers in Great Britain has topped three million for the first time – four times the number in 2012, according to a survey by Action on Smoking and Health.
Most use e-cigarettes because they have quit smoking and 40% are smokers who are trying to give up. The estimations are based on a survey of 12,000 British adults.
New data shows smokers…
Are getting the message – ASH
Findings from a new survey [1] for Action on Smoking and Health (ASH) published today show that GB smokers are getting the message that switching to vaping can improve their health.
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