Vapers Digest 16th August

Wednesday’s News at a glance:

Two From Dave Cross, Planet Of The Vapes

Swap To Stop Research

A recent study from the University of East Anglia (UEA) confirms that handing out free vape starter kits to smokers appeals to most of them – but not all. The government’s ‘Swap-to-Stop’ scheme was announced earlier this year and aims to provide vape kits to one million disadvantaged smokers to help them quit their tobacco addiction.

Branding and Promotion Under Attack

The branding, promotion, and advertising of vape products is under attack once again from a member of Parliament. This time it is the turn of the British Labour Party MP, representing Dulwich and West Norwood, Helen Hayes and her Ten-Minute Rule Motion.


FDA Tobacco Official Will Be New Truth Initiative CEO

Jim McDonald, Vaping 360

In a move that will surprise no one, a high-ranking official from the FDA Center for Tobacco Products (CTP) will replace Robin Koval as president and CEO of the anti-nicotine organization Truth Initiative. Truth, a private non-profit company, already works closely with CTP and other government agencies.

Kathleen Crosby, the current director of the CTP Office of Health Communication and Education, will take over at Truth in October. Like outgoing CEO Koval, Crosby worked for years in the advertising industry before her stint at the FDA.

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