Vapers Digest 15th April

Wednesday’s News at a glance:
Evidence-Based Policymaking: A Growing Credibility Crisis in EU Nicotine Regulation ~ Health Policy Without Accountability: The Rise of Global Health DoDOs ~ It’s High Time UK Life Insurance Companies Stopped Shafting Vape and Pouch Users ~ Swedish nicotine pouches reignite EU row over taxation and the free movement of goods ~ Open letter to Director General of DG Sante on behalf of Smoke Free Sweden ~ Sweden Is Now the World’s First “Smoke-Free” Country ~ The “Clean Nicotine” Thought Experiment ~ Operation Epic Fury, Brought To You By Nicotine ~ Dutch vape flavour ban backfires: New report shows rise in youth use, illicit trade, and smoking ~ High School Smoking Almost Gone, Vaping Way Down Too ~ People with Lived Experience(s) ~ Consumer Groups Across Europe Write to Commission: Stop the War on Harm Reduction ~ Advanced warning for smokers and vapers as huge price increase coming ~ ‘280% spike’ – Smokers smashed with huge tax increase ~ OPINION: The Commission just buried its own report on tobacco law. Why? ~ Orbán loses in Hungary. Could this spell the end for Olivér Várhelyi as Health Commissioner? ~ Vivanco: Save lives — don’t tax nicotine products ~ Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban ~ WHY IS THE MEDIA IGNORING THE RECORD LOW IN YOUTH SMOKING?
Evidence-Based Policymaking: A Growing Credibility Crisis in EU Nicotine Regulation
Tobacco Harm Reduction
Across Europe, a fundamental tension is becoming increasingly difficult to ignore. The debate over tobacco harm reduction (THR), once centred on the scientific evidence, is now shifting into something more consequential: whether policymakers are willing to act on that evidence.
Julian Morris, Roger Bate, Christopher Snowdon, International Center for Law & Economics
Executive Summary
Global health governance has shifted in ways that weaken democratic accountability while concentrating policy influence. The World Health Organization (the WHO), once a technical coordinating body, now operates within a broader ecosystem of Democratically Deficient Organizations (DoDOs)—intergovernmental institutions, philanthropic foundations, NGOs, and private actors that shape policy without meaningful public oversight. The move from assessed contributions to donor-driven, earmarked funding has severed the link between WHO priorities and member-state control. In its place, a small group of funders—most notably the Bill & Melinda Gates Foundation and Bloomberg Philanthropies—now exert outsized influence over global health agendas.
It’s High Time UK Life Insurance Companies Stopped Shafting Vape and Pouch Users
Joseph Hart, The Daily Pouch
Insurance is a complex business. Underwriting a policy for an individual involves gathering lots of personal and demographic information, medical data, and a solid understanding of lifestyle, habits, and hobbies. It’s precise, statistical work that really digs into the minutiae, except when it comes to nicotine.
Swedish nicotine pouches reignite EU row over taxation and the free movement of goods
Annachiara Magenta, EU News
The revision of the Tobacco Excise Directive (TED) reignites the European debate on the regulation of nicotine products, intertwining taxation, public health, and the free movement of goods. At the heart of the debate lies Sweden’s position, which defends its harm-reduction model, while tensions with France are mounting following the crackdown on nicotine pouches. In Brussels, the first to sound the alarm is Swedish MEP Johan Danielsson (S&D), who directly links the tax issue to the future revision of the Tobacco Products Directive (TPD): “In my view, the government should not make concessions on the TED without knowing what it will gain in the future revision of the TPD. If Sweden is to give up its veto, there must be a clear guarantee that the snus tradition will be protected,” he told Eunews.
Open letter to Director General of DG Sante on behalf of Smoke Free Sweden
Smoke Free Sweden
Sweden’s success must inform Europe’s next tobacco policy
TO: Sandra Gallina, Director-General for the European Commission’s Directorate-General for Health and Food Safety (DG SANTE)
Dear Director-General,
I write in response to the European Commission’s recent evaluation of the EU tobacco control framework, which was published in the same week that two profoundly important developments took place.
Sweden Is Now the World’s First “Smoke-Free” Country
Kiran Sidhu, Filter
Sweden has become the world’s first “smoke-free” country, with an astonishingly low daily smoking rate of just 3.7 percent—well below the internationally accepted threshold of 5 percent. That’s according to the country’s leading public health research institute, the Swedish Council for Information on Alcohol and Other Drugs (CAN), which issued data for 2025 in a report released on April 1.
“I am happy and proud to be a Swede!” Dr. Karl Fagerström told Filter of the landmark news.
The “Clean Nicotine” Thought Experiment
Alan Gor
Imagine a product that delivers nicotine with the same risk profile as a cup of coffee. No smoke, no combustion, no carcinogens, no measurable long-term health burden. Just stimulation, focus, mild pleasure, and importantly, dependence.
Now imagine that this product is widely used. Some people use it occasionally, others daily. A portion of users become dependent on it in the same way millions of people depend on caffeine. They reach for it in the morning, use it to get through the day, and rely on it to sharpen their attention or lift their mood.
Operation Epic Fury, Brought To You By Nicotine
Stephen Kent, Daily Caller
Traders on Kalshi and Polymarket probably didn’t have “nicotine” listed on their mention markets for the Department of War (DoW) briefing last Wednesday by Pete Hegseth and General “Raizin” Caine. While speaking to the press about the two-week ceasefire in Iran, Caine quipped that U.S. forces enacting Operation Epic Fury had consumed over six million meals, 950,000 gallons of coffee, two million energy drinks and “a lot of nicotine.”
The Brussels Times
Instituted in 2024 out of fear of a non-existent ‘youth gateway effect’, the ban has instead driven over half of consumers to a black market, provoking both a doubling in youth vaping, and increase in cigarette consumption.
“The Dutch experience is a textbook example of policy backfiring,” said Tim Andrews, Founder of Prohibition Does Not Work. “You cannot ban demand out of existence.
Dr. Brad Rodu, Tobacco Truth
Recently the U.S. Food and Drug Administration released data from the 2024 and 2025 National Youth Tobacco Surveys (NYTS). A few specialty media articles reported some general findings (here, here and here), but otherwise the release was a non-event.

People with Lived Experience(s)
Skip Murray, Skip’s Corner – Let’s Talk!
I’m sitting here thinking about how I define my ‘job’ as an advocate. I put ‘job’ in quotes because it is volunteer work, but I take it as seriously as my paying job at the group home.
I tell people it’s my job to:
-help academics see people, not just numbers
-help industry see people, not just dollar signs
-help regulators and lawmakers see the human cost when their policies fail people who smoke
Consumer Groups Across Europe Write to Commission: Stop the War on Harm Reduction
World Vapers’ Alliance, Michael Landl
Seven consumer organisations from across Europe have signed an open letter to European Commission President Ursula von der Leyen and Health Commissioner Olivér Várhelyi, urging them to rethink the direction of the upcoming Tobacco Products Directive revision.
The letter directly challenges the Commission’s TPD evaluation report published earlier this month. It calls on the Commission to apply a risk-proportionate framework, protect adult access to less harmful alternatives, and learn from countries like Sweden, the Czech Republic, and Greece, which achieved some of the fastest smoking declines in Europe by embracing harm reduction rather than restricting it.
Advanced warning for smokers and vapers as huge price increase coming
Neil Shaw, Mirror
Everyone who smokes or vapes will see a marked increase in the price they have to pay when new rules come into force later this year. The Vaping Products Duty will be applied from October 1, with a one-off increase in tobacco duty on the same date.
Jenny Edman, Finance Expert at Northerner, said: “Today, a 20-pack of cigarettes costs between £16 to £18, with premium brands nearing £18 to £19, due to increased duty and retail pricing.
‘280% spike’ – Smokers smashed with huge tax increase [Audio]
James Willis, 2GB Sydney
The illicit tobacco industry is costing the federal government billions as more people turn away from heavily taxed cigarettes and toward the black market. Liberal MP for Monash in Victoria Mary Aldred says the issue has gotten out of control. “We’re losing up to $10 billlion in lost excise tax that could have gone towards funding roads, schools and hospitals,” she told James Willis, filling in for Ben Fordham.
Two From Peter Beckett, Clearing The Air
OPINION: The Commission just buried its own report on tobacco law. Why?
The EU is right to be ashamed of its evaluation report on nicotine policy. Even its own watchdogs have disowned it.
Two years ago, I wrote about the EU Commission burying its own smoking data, and opined on why they might have done it. Tl;dr: because the data didn’t tell the story they wanted the public to hear.
Fast forward to 2nd April. It’s the day before the long Easter weekend. I’m on vacation with my wife’s family near where they live in Madrid.
Orbán loses in Hungary. Could this spell the end for Olivér Várhelyi as Health Commissioner?
The Hungarian Commissioner and Orbán loyalist has been at the vanguard of spreading outright falsehoods about safer nicotine products. Now Orbán is gone, will he go too?
Many in Brussels were popping champagne last night as quasi-dictator Viktor Orbán was decisively ejected from power by the Hungarian people. Macron, Merz and von der Leyen celebrated, while Trump and Putin were left licking their wounds as the Hungarian opposition gained the two-thirds parliamentary majority it needed to reverse the many constitutional reforms Orbán implemented to keep himself and his cronies in power.
Vivanco: Save lives — don’t tax nicotine products
Bautista Vivanco, Boston Herald
Nicotine pouches, vapes and other smoke-free devices are becoming increasingly popular because they deliver nicotine without the toxic chemicals of tobacco smoke. However, politicians nationwide are moving to tax these products as heavily as cigarettes.
Washington State began imposing such taxes at the start of this year. Utah lawmakers recently advanced a similar proposal through the state House. In New York, the measure is a part of the governor’s proposed 2026 budget.
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
2Firsts
France’s ban on oral nicotine pouches has triggered an immediate response in Sweden. Swedish Minister for Foreign Trade Benjamin Dousa said Sweden had mobilized strongly against the ban and argued that it constitutes a clear obstacle to the free movement of goods within the EU single market. Swedish officials say the measure affects a strategically important domestic industry and conflicts with Sweden’s harm-reduction approach to public health.
WHY IS THE MEDIA IGNORING THE RECORD LOW IN YOUTH SMOKING?
Global Forum on Nicotine
In this episode of GFN News, Zuzanna Kopacz sits down with Will Godfrey, Executive Editor of Filter, to dissect the latest findings from the National Youth Tobacco Survey (NYTS). While public health agencies have long warned of a youth vaping “epidemic,” the actual data reveals a startling and positive trend that many organizations seem reluctant to celebrate.
A look back at how things have moved on or otherwise…
Will the Pandemic Cause Smokers to Switch to Snus or Nicotine Pouches?
Rich Duprey, The Motley Fool
Tobacco is often viewed as a recession-resistant segment of the market because no matter how bad things get, smokers will typically continue smoking — perhaps even more so. Yet because COVID-19, the disease caused by the novel coronavirus, has been found to strike smokers harder than the rest of the population, many may begin rethinking their habit in earnest.
Harm Reduction Expert: WHO’s Stance on Vaping is Costing Lives
Diane Caruana, Vaping Post
The Executive Director for CAPHRA (Coalition of Asia-Pacific Tobacco Harm Reduction Advocates), believes that sadly the World Health Organisation’s (WHO) rigid stance on vaping is costing millions of lives. Lives lost to smoke-related diseases, which could have been saved by switching from smoking to vaping.
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