Vapers Digest 10th July

Friday’s News at a glance:
Sweden Opposes Pouch Tax ~ 5 Point Plan Proposal ~ UKVIA Focussing on Vape Policies ~ When Ideology Speaks Louder Than Evidence: The Tobacco Control Establishment Defends a Failed Model ~ Who Benefits from the Status Quo? – Part 1 ~ Congratulations, You Made Vaping Look Deadly ~ What the assault on the US Centers for Disease Control’s Office on Smoking and Health means for the USA and Global Public Health ~ Most UK Smokers Now Think Vaping Is as Harmful as Smoking ~ ‘Cigarettes during wars were more important than food.’ Interview with professor about real harm of tobacco ~ UK plans plain packaging for vapes in child marketing crackdown ~ Vape packaging and flavouring face restrictions under UK plans to reduce appeal to children ~ Pipikaula Corner: Hawai‘i’s fraudulent vape ban ~ When Mutual Recognition Becomes Optional ~ Can Ireland be trusted to get EU’s new nicotine rules right? ~ Flood of anti-science is trapping smokers with deadly cigarettes ~ For The First Time FDA Authorises Modified Risk Claims for Nicotine Pouches: A Milestone for International Public Health ~ UK government intensifies anti-vaping, pro-smoking agenda
Three From Dave Cross, Planet Of The Vapes
Sweden Opposes Pouch Tax
Sweden came out against the European Union’s plan to raise taxes on nicotine pouches ahead of the renewed negotiations on the Tobacco Taxation Directive. The proposal was to impose higher minimum tax rates on cigarettes and, for the first time, minimum taxes on vaping, nicotine pouches and other less harmful products.
5 Point Plan Proposal
International health experts have unveiled a five-point blueprint for a smoke-free Europe. They say it comes amid growing concern that policymakers are set to reverse hard-won gains in the fight against deadly cigarettes. The European Commission has been reviewing its tobacco and nicotine laws, including taxation, opening the door to sweeping new restrictions on smoke-free alternatives such as vapes, nicotine pouches and heated tobacco products.
UKVIA Focussing on Vape Policies
The UKVIA Forum 2026 will be focussing on making vaping policy work for retailers and consumers “in era of unprecedented regulatory change”. The UK’s vaping industry will gather together in London this coming Monday for a major event focused on helping responsible businesses navigate one of the most consequential periods of regulatory change within the sector.
Two From Alan Gor
When Ideology Speaks Louder Than Evidence:
The Tobacco Control Establishment Defends a Failed Model
There was a time when tobacco control was genuinely disruptive. It challenged one of the world’s most powerful industries, exposed decades of deception and forced governments to confront the enormous burden of disease caused by smoking. Through decades of research, advocacy and policy reform, public health experts built an impressive evidence base demonstrating that taxation, advertising restrictions, smoke-free laws and public education campaigns could significantly reduce smoking rates. Millions of lives have undoubtedly been saved because of those efforts, and that legacy deserves recognition.
Who Benefits from the Status Quo? – Part 1
Public health debates are often presented as contests between evidence and vested interests. The narrative is usually straightforward: researchers produce evidence, governments act upon that evidence, and industries resist change to protect their profits. While there is some truth in that framework, it is also incomplete because public policy is rarely shaped by evidence alone. It is equally influenced by institutions, political realities, economic pressures and systems that develop their own momentum over time.
This raises a question that deserves far more attention than it usually receives: who benefits from keeping things exactly as they are?
Michael Landl, World Vapers’ Alliance
Congratulations to the media, politicians and Bloomberg-funded NGOs. You are winning. You bombarded the general public and especially smokers and vapers with misinformation for a decade, and now a majority of them believe vaping is equally or even more harmful than smoking. Are you proud of yourself?
The sad reality is that probably those actors are actually proud of themselves. Whether they believe that they are serving a good cause or if it is some form of mission creep because smoking rates have been plummeting over the last decade and they are scared to lose their job, we don’t know. But here we are. In one of the most progressive countries when it comes to harm reduction, misinformation is winning.
Timothy McAfee, BMJ
On 1 April 2025, the Office on Smoking and Health (OSH), a division in the US Centers for Disease Control and Prevention (CDC), was shuttered. Some 200 staff and contractors discovered via a middle of the night email that they were terminated without notice.1 OSH’s dismantling has continued, including withholding of funding appropriated by Congress to support state tobacco programmes for half a year and ending the astonishingly successful 14-year Tips From Former Smokers national media campaign. Surveillance systems that inform our understanding of tobacco use and cessation trends have been degraded.
Most UK Smokers Now Think Vaping Is as Harmful as Smoking
Alex Kendell, Vaping 360
Most smokers in the United Kingdom now wrongly believe vaping is at least as harmful as smoking, according to new survey data. The findings suggest the country’s once-clear harm-reduction message has been swallowed by years of vape panic.
The misconception matters because smokers who believe the two products carry the same risk are less likely to switch completely. That is the whole point of tobacco harm reduction: move people away from burning tobacco, the part that kills them.
Today, everyone knows about the dangers of cigarettes, but millions of people continue to smoke every day. Why is this habit so hard to give up? How does nicotine rebuild our brains? And can the concept of harm reduction stop the epidemic of deadly diseases?
The answers to these questions, RBC-Ukraine obtained in the interview with the world-renowned Swedish scientist, founder of the Nicotine and Tobacco Research Society, Professor Karl Fagerström. He is the author of the famous Test for Nicotine Dependence, which was officially approved by the WHO and which has been used for many years by doctors all over the world for the individual selection of therapy.
UK plans plain packaging for vapes in child marketing crackdown
Ali Anderson, Clearing The Air
Ministers have launched a UK-wide consultation on plans to strip vapes of colourful packaging, curb flavour names and keep products out of sight in shops, as critics warn the move could make vaping look too much like smoking.
The proposals, announced on 10 July, are aimed at reducing the appeal of vapes to children while maintaining access for adult smokers who use them to quit cigarettes.
Under the plans, vapes would be sold in plain white packaging, with restrictions on text colour, imagery, branding and standardised product information.
Sarah Marsh, The Guardian
Vapes could be sold in plain packaging as part of a range of proposals to stop them being marketed to children.
The UK-wide plans also include limiting device colours to white, black or grey, and keeping vapes out of sight in shops, according to the Department of Health and Social Care.
Other potential changes include restrictions on flavour descriptions, allowing simple names such as “apple” while banning names linked to sweets, desserts and alcohol
Pipikaula Corner: Hawai‘i’s fraudulent vape ban
A. Kam Napier, Aloha State Daily
On Tuesday, Hawai‘i Gov. Josh Green signed into law a ban on “99.9% of disposable vapes.” It’s a move totally at odds with the harm reduction strategies the state uses for all other vices, argues ASD Editor in Chief A. Kam Napier. And it’s in response to a non-existent crisis, in that teen smoking and vaping is the lowest it’s ever been in a quarter century.
If you’re a street junkie, shooting up heroin in Chinatown, the State of Hawai‘i has your back. It’ll take our tax dollars and turn them into clean needles, so you can keep on shooting safely.
Fentanyl addict? Go for it! Chances are you’ll never get busted for public intoxication (though it’s a crime), or possession (a crime), and if you overdose, the state will once again turn tax dollars into Narcan to save your life. All your emergency rooms visits? Not to worry! “The people” have you covered with their tax dollars and inflated insurance premiums.
When Mutual Recognition Becomes Optional
POUCHFORUM
The Commission’s answer to a parliamentary question on the French nicotine pouch ban should worry anyone who still believes that the internal market is meant to mean something. It is obvious that maintaining a disproven dogmatic position on the dangers of nicotine pouches is more important than the fundamental internal market principle of mutual recognition. If nicotine pouches can be banned in markets where 24% of the population smokes on the basis of public health concerns it would be possible to ban anything anywhere.
Can Ireland be trusted to get EU’s new nicotine rules right?
Snusforumet
As Ireland takes over the rotating EU presidency, negotiators in Brussels continue wrangling over proposed revisions to the Tobacco Products Directive. What can Ireland’s own experience with tobacco control tell us about what to expect over the next six months?
On July 1st, Ireland assumed the rotating Presidency of the Council of the European Union. It does so at a crucial moment for nicotine and tobacco policy, with the EU continuing work on how to update rules and taxes covering tobacco and nicotine products.
Flood of anti-science is trapping smokers with deadly cigarettes
Smoke Free Sweden
An anti-science campaign that misrepresents the risks of safer smoke-free nicotine products is trapping millions of smokers with cigarettes that will ultimately kill them, international experts warn today.
The alert comes as major new research shows that more than half of adult smokers in the UK wrongly believe vaping is as harmful as, or more harmful than, smoking cigarettes – and that number is growing.
Those misconceptions make smokers less likely to switch to products that expose them to far fewer toxic chemicals than cigarette smoke.
For The First Time FDA Authorises Modified Risk Claims for Nicotine Pouches: A Milestone for International Public Health
Quit Like Sweden
For the first time, the U.S. Food and Drug Administration (FDA) has authorised nicotine pouch products to be marketed with modified risk claims, marking a significant development in tobacco harm reduction (THR).
The decision applies to 20 specific ZYN nicotine pouch products, owned by Philip Morris International (PMI), that underwent the FDA’s extensive Modified Risk Tobacco Product (MRTP) scientific review. These products are now authorised to communicate that completely switching from cigarettes to them reduces the risk of several serious smoking-related diseases.
Nicotine pouches are tobacco-free oral products similar to traditional Swedish snus, but they do not contain tobacco and are designed to deliver nicotine without combustion. Placed under the upper lip, they release nicotine through the oral mucosa. Because they do not involve burning tobacco, they expose users to substantially lower levels of harmful chemicals than cigarettes and are intended for adults.
UK government intensifies anti-vaping, pro-smoking agenda
Clive Bates, The Counterfactual by Clive Bates
The government has issued a crowd-pleasing press release on new anti-vaping measures, which it describes as a “crackdown”. I am going through it, putting the government’s text in grey boxes below, but first a summary.
Summary
The main points in my response:
- Many young people who vape would otherwise be smoking if there were no vapes. Vaping is an unacknowledged public health success for young people as well as adults. The government fails to understand this basic concept, and everything it does is wrong as a result.
- The announcement is dominated by youth vaping and comments about youth vaping, yet for every young person who vapes in Britain, there are 17 adult vapers, and many more adults who smoke who could switch to vaping if the government wasn’t working so hard to stop them. They are the main market for vapes. There is no evidence or logic behind the claim that the main vape manufacturers “target youth” – why would they?
On this day…2017!
A look back at how things have moved on or otherwise…
Reckless and pointless at the same time –
FDA proposes NNN standard for smokeless tobacco
Clive Bates, The Counterfactual
Just looking for our submission to FDA’s consultation? Here it is: Submission by Clive Bates & David Sweanor – PDF
But carry on below for some discussion and explanation of the chart.
UK vaping study shows
Up to 66% improvement in respiratory symptoms
A UK vaping study focuses on confirming or debunking previous claims made by other scientific agencies that e-cigs can increase vulnerabilities to respiratory infections. According to lead co-author Peter Hajek of the Queen Mary University of London, the data indicates that smokers might actually see vast improvements in respiratory symptoms by as much as 66% simply by switching to vaping.
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