JUUL Labs Welcomes Marketing Authorisations – Navigating the Future of the Nicotine Industry – ‘Protect Your Store’ Campaign – Campaign to Save Flavoured Vapes – Systematic review explores the range and effectiveness of interventions aiming to change vaping harm – perceptions – The world conference on tobacco control – mixed perspectives and controversies – Intro to Selya Behavioral Science Substack – Will “third of UK teenagers who vape… go on to start smoking”? – The Flavor of Harm Reduction: Vapes in a Hostile US – The Importance of Balancing Vape Safety, Youth Protection, and Public Education – ASH Late to the Game on Pouch Regulations – Washington Post Attack on E-Cigarettes Deserves Emergency Room Treatment – STUDY: Flavour bans make things worse – Anti-vaping messages discourage smokers from quitting, warns new review – Vaping better for gums than smoking, says major German review – Voices of Harm Reduction Pt 8: Arielle Selya – Study finds flavor bans cut youth vaping but slow decline in cigarette smoking – 28.6 Billion Cigarettes a Year – Overregulation and bans will slow economic growth – Vape shops voice concerns over phased rollout of Tennessee’s new compliance laws – Massachusetts Wants to Ban Nicotine Forever. What Could Possibly Go Wrong? – Nicotine bans are tired ‘nanny state’ politics – Vape players reject ban, call it flawed – #GFN25 Commentary Team hosted by Harry Shapiro
The U.S. Food and Drug Administration (FDA) has issued marketing granted orders (MGOs) for the Juul System. Juul says that as part of its 2020 applications, it submitted over 110 scientific studies to FDA covering nonclinical, clinical, and behavioural science. “Following rigorous evaluation of the data, FDA decided that an MGO for the Juul System was ‘appropriate for the protection of public health’ – the standard required by statute for authorisation,” Juul said.
On June 1st, the UK Government’s ban on disposable vapes came into effect – a decision that reflects growing concern about public health, youth access and environmental sustainability. While the intent behind the policy is positive and focused on responsibility, Tomas Hammargren, Chief Risk Reduction Officer for KLAR, tells Planet of the Vapes that they must now focus on the unintended consequences and consider how the nicotine industry can move forward in a more responsible direction.
An independent retailer has initiated a “Protect Your Store, Have Your Say” campaign to warn the government about the risks to local stores posed by the Tobacco and Vapes Bill. Paul Cheema is encouraging business owners to use his website to send letters to Jonathan Reynolds MP, the Secretary of State for Business and Trade.
The Vapor Technology Association (VTA) has launched a massive one-million-dollar cable, broadcast, and digital advertising campaign that is urging President Donald Trump and his administration to draw a firm distinction between illicit youth-targeting vapour products and the safer, adult-focused alternatives that help millions of Americans quit smoking cigarettes.
The review, published in Addiction, looked at what interventions have been effective in changing the perception of how harmful vaping is, and how that may affect vaping and smoking behaviours.
The systematic review looked at 85 articles around the harms of vaping or nicotine, specifically focusing on what communications and interventions have been effective in changing people’s perceptions of the harms of vaping. The review looked separately at interventions aimed at young people and those aimed at adults, finding that the messages in each varied.
In June 2025 the World Conference on Tobacco Control convened in Dublin, UK. It was a large conference with hundreds of presentations and symposia, many focused on industry (tobacco or otherwise) interference, endgame policy, and advocacy. There were a limited number of primary research presentations, although a scattering of symposia that drew together somewhat disparate approaches. The conference was a melting pot of international colleagues – it was truly awe inspiring to hear so many international perspectives represented in one place, and a major benefit of the meeting was the bringing together of public health colleagues from across the world. (Editor Note: Link directly to PDF here)
Two from Arielle Selya, Selya Behavioral Science Substack
My Origin Story: I have a bachelor’s degree in physics from Cornell University and a PhD in cognitive neuroscience from Rutgers University. After graduating, in hopes of applying my quantitative skills to something broadly health-related, I spent a decade in academia (postdoc and two junior faculty positions) studying adolescent smoking behavior and nicotine dependence.
The above study, just published in the journalTobacco Control— one of the top journals in tobacco/nicotine research by traditional metrics (impact factor 4.7) — has gotten news coverage, including by the Guardian, with the following headline:
Vaping with flavors versus having to vape without them: The difference might sound trivial. But people whose lives have been transformed by tobacco harm reduction see it as existential.
“The importance of flavors in nicotine vapor products for cessation cannot be overstated,” Marc Slis told Filter.
A study from Georgia State University revealed that most young people who use e-cigarettes are altering their devices—often in ways that could be dangerous. A national survey of nearly 2,000 youth and adults found that over 84% of younger users had modified their vapes. While some changes, such as replacing a coil or installing a manufacturer-approved battery, are considered safe, many involve practices that increase risks.
Action on Smoking and Health (ASH) is just one of many organisations that are stuck with a name that no longer aligns with their purpose. Much like Campaign for Tobacco-Free Kids, their moniker instead serves as a stark reminder of how far they have drifted from their stated purpose: helping people stop smoking.
Dr. Leana Wen, an emergency physician and Washington Post columnist, attacked tobacco harm reduction in a Post column last week, “The New Nicotine Product Replacing e‑Cigarettes to Addict Teens” (paywalled). It dealt mainly with Zyn nicotine pouches, but it touched on the gamut of safer cigarette substitutes.
Matt Holman, Ph.D., Chief Scientific and Regulatory Strategy Officer at U.S. Philip Morris International, has responded (here) with an accurate point-by-point rebuttal of Dr. Wen’s numerous misstatements.
Flavor bans for vaping are associated with increased cigarette use and black-market activity, including the risk of youth access and reduced consumer safety, according to a new policy paper from the Tholos Foundation. The report draws on a combination of academic literature, policy reviews, and consumer polling in multiple jurisdictions.
It documents a rising number of jurisdictions implementing or considering restrictions on flavored vaping products. In the United States, nearly 400 localities and seven states have adopted some form of flavor ban.
Public health messages warning of the dangers of vaping may be contributing to a growing misperception that vapes are just as harmful as smoking, a new King’s College London review has said.
Published in Addiction, the systematic review examined 85 studies assessing how vaping harm perceptions can be changed and whether these perceptions influence vaping and smoking behaviours.
Arielle Selya is a former academic turned consultant. She set out to prove that the “gateway hypothesis” – that vaping leads to smoking in young people – was real, but ended up disproving it. When many of her peers refused to listen to her results, she left for the private sector, and has been a critic of academic politics and groupthink ever since.
Claudio Teixeira, Dispatches From the Editor’s Desk
It’s not just smoke. It’s a collective scar. Each of the 28.6 billion cigarettes consumed every year in Britain draws an invisible mark across the country’s body: deeper in working-class neighborhoods, fainter in the prosperous South, yet present everywhere.
The smoke doesn’t dissipate; it lingers on the yellowed walls of council flats, in exhausted lungs, in statistics that foretell shorter lives. A recent study confirms it with surgical coldness: tobacco, even in its retreat, remains a brutal mirror of who breathes easily and who merely survives in the United Kingdom.
Since taking office, President Donald J. Trump has fulfilled his promise of promoting economic growth by lowering taxes and reinvigorating America’s industrial base. As a result, the stock market continues to rise, over 139,000 jobs were added in May, and Biden-era high inflation is dead.
Some local business are confused about how a new Tennessee law on vape products is being implemented. Beginning Friday, the new law requires manufacturers of vapor products to register each product sold in Tennessee through the Department of Revenue.
A new study by investigators from Mass General Brigham examined the effects of policies banning flavored e-cigarettes on adults and young people. Investigators found that e-cigarette use significantly declined among young adults and adults in states that had enacted flavor bans relative to states that did not.
However, declines in cigarette smoking also slowed in those states with flavor bans relative to other states—a potential unintended consequence of the bans. Results are published in JAMA Network Open.
Imagine turning 50 and being told, “Sorry, you’re too young to buy nicotine.” Welcome to Massachusetts, where logic has gone on vacation and taken common sense with it.
A new proposal making its way through the state legislature would ban the sale of nicotine products to anyone born after 2005. Not under 18. Not under 21. We’re talking about a lifetime ban. Forever. You could be a 40-year-old doctor, a 35-year-old war veteran, or a 30-year-old parent of three, but if your birthday falls in 2006 or later, no nicotine for you. Ever.
Meanwhile, someone born in 2005? Go right ahead. Same age, same adult responsibilities, different rights. Sounds fair?
MASSACHUSETTS LAWMAKERS re again trying to take away your civil liberties – but a growing number of cities and towns are saying “no.”
In an era where transparency, government accountability and personal freedoms are in peril every day, it is rather stunning that state legislators want to impose bans on tobacco and nicotine products that will forever prohibit anyone born after January 1, 2006, from being able to purchase legal adult products.
The more people learn about the deceptively named Nicotine Free Generation law, the less they like it. Most recently, Bellingham town meeting voters rejected NFG, while in Manchester-By-The-Sea, town meeting voters decided to rescind an NFG bylaw quietly implemented by the appointed board of health. Similar NFG bylaws have been rejected in Worcester, Peabody, Milton and Westfield.
KUALA LUMPUR: A coalition of vape associations has strongly opposed the government’s move to ban vape sales, warning that such a move would harm adult consumers and drive them toward the unregulated black market.
They also argue that prohibition is not a practical solution to misuse and would instead worsen the situation by encouraging the use of unsafe, unregulated products that are easily accessible to minors.
Malaysian Vape Chamber of Commerce (MVCC) secretary-general Ridhwan Rosli said history has shown that consumers, when denied access to legal vape products, will turn to the black market in search of alternatives, exposing themselves to unregulated and potentially dangerous products.
Negotiating international framework conventions demanding multi-national agreements is always going to be a challenge. And the Framework Convention on Tobacco Control (FCTC) was no exception. Delegates went into bat armed with all their vested interests, anxious not to displease their political bosses back home.
Last month, the United Kingdom introduced a program to help people stop smoking that will likely come as a shock to many Americans. Under “Swap to Stop,” the U.K. government will offer free vaping starter kits to 1 million smokers to encourage them to switch from traditional cigarettes to e-cigarettes.
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